Salt Lake City, Utah January 24, 2025 – Filevine, the leading provider of legal practice management software, has announced the appointment of Keegan Chapman as its first-ever Chief Marketing Officer (CMO). With nearly two decades of experience in high-growth environments, Chapman is poised to play a pivotal role in shaping Filevine’s marketing strategy and driving its expansion.
As CMO, Chapman will lead the company’s Business Development, Strategic Partnerships, Brand, Digital Marketing, and Events teams. Her mandate is to create comprehensive go-to-market strategies, enhance messaging across the customer journey, and drive growth through streamlined collaboration with Filevine’s Product and Sales organizations. She will also be responsible for developing and enabling customer-facing teams, ensuring consistent and effective engagement with clients from initial contact to long-term relationships.
"I’m excited to be a part of Filevine at such a transformative time," said Chapman. "The opportunity to build on Filevine’s impressive momentum and partner with the incredibly talented team here is something I’m eager to embrace. I look forward to helping the company continue to expand, build relationships, and deliver solutions that make a tangible difference for our customers."
Chapman brings a wealth of expertise in scaling teams, market expansion, and enablement. Prior to joining Filevine, she held senior leadership roles at Fleur Marché, Equilibria, and Victory Lap, and Groupon where she led business development efforts and oversaw sales and marketing strategies that resulted in significant team evolution and revenue growth. Most recently, she served as Senior Vice President of Go-to-Market Strategy and Enablement at Filevine, where she honed her deep understanding of the company’s products and market needs.
Her background in leadership development, team building, and sales process optimization will be instrumental in Filevine’s mission to continue expanding its reach in the legal tech space. Chapman’s career has been marked by her ability to execute high-impact strategies in dynamic and evolving markets, making her an ideal fit to lead Filevine’s marketing efforts.
"Keegan’s extensive experience and proven track record in driving business growth and building successful teams will be invaluable as we continue to scale our business," said Ryan Anderson, CEO of Filevine. "Her leadership will be essential as we look to redefine the future of legal work."
With Chapman’s leadership, Filevine is well-positioned to continue its growth trajectory and solidify its reputation as a leader in legal software solutions.