Do you thrive at the intersection of brand strategy and creative execution? Are you passionate
about building a powerful brand voice and translating it into engaging experiences? If so,
then Filevine wants to hear from you!
About Filevine:
Filevine is changing the way legal work gets done for law practitioners and their clients. As
the leading legal operating system, Filevine is dedicated to empowering organizations with
tools to simplify and elevate complex, high-stakes legal work. Powering everything from
document and case management to timekeeping, billing, and business analytics, almost
4,000 law firms and legal teams use Filevine daily to deliver excellence.
About the Role:
As the Senior Manager of Brand and Creative, you'll play a pivotal role in shaping Filevine's brand
identity and amplifying our voice across all channels. You'll be a strategic leader, overseeing a
talented team of designers, copywriters, and videographers, and ensuring our creative vision
comes to life.
Responsibilities:
Brand Strategy & Vision:
-Develop and implement the long-term brand strategy, ensuring consistency
across all touchpoints.
-Understand the user experience across multiple channels and surfaces, to
provide best-practice critiques and recommendations
-Conduct market research to understand customer needs and preferences.
-Analyze brand performance and make adjustments to the strategy as needed.
-Manage brand perception and reputation.
Creative Leadership & Execution:
-Lead and inspire a team of creative professionals (designers, copywriters,
videographers, etc.)
-Optimize the way the creative team works within Filevine to meet strategic
company and marketing goals.
-Develop the creative strategy, ensuring a consistent brand voice and look
across all platforms (website, marketing materials, social media, etc.)
-Oversee the creative process, from concept development to execution.
-Stay updated on design trends and technologies.
-Manage creative budgets and ensure projects are delivered on time.
Collaboration & Communication:
-Act as an in-house Creative agency to various departments including
marketing, sales, product, recruiting, and C-suite to ensure brand consistency.
-Develop and implement brand messaging and communication strategies
across all channels.
Qualifications:
- Minimum 6+ years of experience in brand strategy and creative leadership and 5+ years of people management experience
- Proven track record of developing and implementing successful brand campaigns.
- Extensive experience in managing and inspiring creative teams.
- Strong understanding of design principles, visual storytelling, and content marketing.
- Experience across the full palette of brand expression: print, OOH, events, experiential, digital, social media, film, and motion
- Excellent communication, collaboration, and presentation skills.
- Experience working in a fast-paced, growth-oriented environment.
- Passion for Filevine's mission and the legal tech industry (a plus!).